SEO That Stands the Test of Time
SEO is often discussed in terms of achieving a ranking and then moving on to the next target. Our experience has been rather different.
Some of the SEO work undertaken by IT Wollongong more than a decade ago has continued to support businesses over many years. Two of the clients featured below are still customers today, and their websites continue to rank strongly in Google’s organic search results.
The original results documented on this page were recorded on 15 August 2015. They provide a useful snapshot of where these websites stood at that time. Since then, we have continued to observe the search results for our long-standing clients.
These examples demonstrate the value of building a sound SEO foundation rather than relying solely on short-term ranking tactics.
Wollongong Dental — Maintaining Search Visibility Through Website Redevelopment
Wollongong Dental is a long-standing IT Wollongong client.
The original SEO work undertaken before 2015 established strong organic search visibility for the practice. In August 2015, the Wollongong Dental website was recorded in the first organic position for several important local searches:
| Search phrase | Organic position | Local position |
|---|---|---|
| Dentist Wollongong | 1 | 1 |
| Wollongong Dentist | 1 | 1 |
| Dentists Wollongong | 1 | 1 |
Those results were documented at the time rather than being reconstructed retrospectively.
SEO that has evolved with the website
The website has subsequently been redesigned by IT Wollongong. This was not a response to a loss of search rankings. The objective was to maintain the site’s established search position while improving the website as a whole.
Particular attention was given to:
- page loading speed
- user experience
- usability
- responsive design
- the overall quality and effectiveness of the website
The SEO foundation established years earlier therefore became part of an ongoing approach to maintaining the site’s search visibility as the website and the wider web evolved.
Based on our periodic checks of Google Search over the years, Wollongong Dental has continued to rank at the top of the organic results for its principal searches.
A long-standing client relationship
Wollongong Dental remains an IT Wollongong client today.
The original 2015 testimonial said:
“I would recommend Steve to anyone needing a new website! Our new website is now highly ranked, making a difference to our business. Steve also works very hard, replies very quickly and is very willing to help make any changes necessary – big or small!”
— Wollongong Dental
Luna Custom Covers — SEO That Has Stood the Test of Time
Luna Custom Covers provides an especially interesting example of long-term SEO performance.
SEO work undertaken before 2015 established strong visibility for the business. In August 2015, the website was recorded in the first organic position for Boat Covers Wollongong, as well as first in the local results.
| Search phrase | Organic position | Local position |
|---|---|---|
| Boat Covers Wollongong | 1 | 1 |
What makes this result particularly notable is what happened afterwards.
The Luna Custom Covers website has remained essentially the same website it was in 2015. There has been no major website redevelopment comparable to the Wollongong Dental project.
Yet, based on our periodic checks of Google Search over the years, the website has continued to rank first in the organic results for its principal search.
The business also remains an IT Wollongong client.
A decade-plus of SEO longevity
We don’t have a continuous ranking dataset covering every day or month since 2015, so we don’t claim to have such a record.
What we do have is the original documented 2015 result, combined with our first-hand observations of the search results over the years.
For a website that has remained essentially unchanged since that time, its continued strong organic visibility is a particularly useful illustration of how well-established SEO work can stand the test of time.
Paul from Luna Custom Covers said in 2015:
“I get enquiries from all over the place, Sydney, Perth and Tasmania. It has been good. Definitely!”
— Paul, Luna Custom Covers
What These Examples Tell Us
SEO is not simply about achieving a ranking today. A good SEO foundation should be capable of continuing to support a business as websites, users and search engines evolve.
The two examples above illustrate different aspects of that approach.
Luna Custom Covers demonstrates the longevity of an SEO foundation on a website that has remained essentially unchanged.
Wollongong Dental demonstrates how an established SEO foundation can be carried forward while the website itself is substantially improved, including attention to speed and user experience.
In both cases, the aim has been long-term search visibility rather than a short-lived ranking gain.
Historical SEO Results — August 2015
The following results were recorded on 15 August 2015 and are retained as historical evidence of the search positions achieved at that time.
Wollongong Dental
| Search phrase | Search volume | Organic position | Local position |
|---|---|---|---|
| Dentist Wollongong | 260 | 1 | 1 |
| Wollongong Dentist | 170 | 1 | 1 |
| Dentists Wollongong | 70 | 1 | 1 |
Luna Custom Covers
| Search phrase | Search volume | Organic position | Local position |
|---|---|---|---|
| Boat Covers Wollongong | 10 | 1 | 1 |
Highlands Tutoring
| Search phrase | Search volume | Organic position | Local position |
|---|---|---|---|
| Tutoring Bowral | 10 | 1 | 1 |
The original testimonial from Highlands Tutoring was:
“Stephen has been nothing but thorough and professional. I am definitely not a ‘tech wiz’, and he made everything so simple!”
— Alison, Highlands Tutoring
Flawless Makeup Academy
| Search phrase | Search volume | Organic position | Local position |
|---|---|---|---|
| Makeup Courses Wollongong | 50 | 1 & 2 | 1 |
The original testimonial from Flawless Makeup Academy was:
“Steven has been a critical part of my business’ success, allowing both an existing website and a brand new one to reach the first page of Google and other search sites both quickly and within my budget restraints. His ideas are fresh and he listens to what you want to achieve and why. Highly recommend Steven to any one who would like to have successful SEO services.”
— Olivia, Flawless Makeup Academy
About the 2015 Results
The results above are historical results recorded on 15 August 2015.
At the time, search volume data was obtained from the Google AdWords Keyword Planner. Organic position referred to the position of the website in Google’s organic search results, excluding advertisements and local results. Local position referred to the business’s position in Google’s local business results.
The historical data should therefore be understood as a record of search visibility at that particular point in time, rather than as a claim about current search volume or current Google results.
For information about our current SEO packages and pricing, see our SEO packages.
Looking for Long-Term SEO Results?
If you’re looking for SEO that is designed around the long-term success of your business rather than short-term ranking tactics, we’d be happy to discuss your website and your search goals.
See our SEO services in Wollongong for more information, or contact IT Wollongong to discuss your requirements.